Case Study: How Meggi Lashes Is Using Vending Machines to Disrupt Beauty Retail in 2025

In a time when automation, accessibility, and social media are shaping the way we shop, one UK-based beauty brand is redefining what it means to be ‘convenient’. Meggi Lashes, a fast-growing eyelash company founded by entrepreneur Megan Cameron, has made headlines and gone viral for a surprisingly smart strategy: selling false eyelashes through vending machines.

In this 2025 case study, we explore how Meggi Lashes has successfully used vending technology to stand out in a competitive market — and what businesses in any industry can learn from it.

Who Is Meggi Lashes?

Meggi Lashes is a fast-growing British lash brand founded by Megan Cameron, who launched the business in her early twenties. What sets Meggi Lashes apart is their bold, disruptive approach to retail, including selling lashes through vending machines - a model that has gained major viral traction on social media platforms like TikTok.

From Side Hustle to Vending Success

Launched as a passion project, Meggi Lashes quickly gained a cult following thanks to savvy branding and a strong social media presence. But what truly set the business apart was Megan’s decision to install beauty vending machines in busy shopping centres and public spaces across the UK.

These brightly branded machines offer a range of false lashes and beauty products — available 24/7, without the overheads of traditional retail.

How Meggi Lashes Uses Vending Machines

1. Vending Machines in High-Footfall Locations

Meggi Lashes has placed branded vending machines in busy spots such as shopping centres and train stations, making their lashes accessible 24/7. These machines:

• Sell various lash styles

• Are fully branded and Instagrammable

• Offer instant purchase and convenience

  
  

2. A Viral Marketing Strategy

Meggi Lashes' vending machines became popular on TikTok and Instagram, with users filming their experiences, unboxing products, and showing off the vending machine itself. This user-generated content has acted as free advertising, boosting the brand’s visibility and credibility among Gen Z consumers.

3. Disrupting Traditional Retail Instead of relying solely on e-commerce or stocking through third-party beauty retailers, Meggi Lashes created a direct-to-consumer model with the appeal of:

• Physical visibility

• Immediate gratification

• Trendy, novelty-driven purchasing

This model turned each vending machine into a mini flagship store — and every customer into a potential content creator.

A Model for the Future

Meggi Lashes is a powerful example of how vending machines in 2025 are being used for much more than snacks and soft drinks. Entrepreneurs are now viewing vending as:

• A channel for product sampling

• A way to test new markets or cities

• A scalable solution for retail without retail

• A tool for generating online buzz via offline interaction

What Other Businesses Can Learn

You don’t need to be in the beauty industry to take inspiration from Meggi Lashes. Vending machines are increasingly being used to sell:

• Health and wellness products

• Tech accessories

• Food and drink

• Books, art, and gifts

• PPE and hygiene items

Whether you're in retail, hospitality, or education, the key takeaway is this: vending machines are flexible, cost-effective, and increasingly expected by customers looking for frictionless service.

Conclusion

The success of Meggi Lashes shows that the future of vending is creative, direct-to-consumer, and highly brandable. As vending machines become smarter, sleeker, and more versatile, we’ll likely see more businesses - large and small - using them to meet customers where they are.

Interested in exploring how vending machines could work for your business? 

Contact Cymraeg Vending for expert advice on flexible, fully managed vending solutions across Wales.